New UK Festival gets regional boost

The UK’s newest games conference and festival for people within the industry, Interactive Futures, takes place in Leamington spa and has revealed major backing from three of the areas biggest names.

You may not know it, But the UK’s biggest games producing area outside of London is Leamington Spa, and home to over 50 games studios that range from indie developers to AAA studios. Three of perhaps the biggest names in the area, Playground Games, sega hardlight and Ubisoft Leamington all pledging their support and also will be playing key roles at the event.

About The partners...

Microsoft’s Studio, Playground Games, is one of the highest rated video game developers with two AAA studios based in the heart of Leamington Spa that produce games such as their latest release, Forza Horizon 4 and have been awarded as one the Best Places to Work in the UK games industry by Studio Director at Playground Games, Gavin Raeburn said: “We’re thrilled to sponsor Interactive Futures. Leamington Spa has been Playground Games’ home for nearly a decade and having the opportunity to celebrate and promote Leamington Spa as a major UK video games cluster through Interactive Futures is a fantastic proposition for both the industry and the town.”

Sega hardlight, are free-range developers and are well known for bringing SEGA’s much-loved blue mascot, Sonic, to the small screen and During the event weekend will be looking at Games as a Service and talking about working with such a well known iconic brand, as Sonic. Harinder Sangha, Studio manager at sega hardlight, commented, “We are delighted to sponsor Interactive Futures. Being located in Leamington Spa with its rich gaming history, which is becoming a thriving hub for game developers, we are proud to be involved in this community. Being surrounded by the creativity and excitement of the games industry this gives Leamington its unique appeal.”

Ubisoft Leamington, alongside sister studio, Ubisoft Reflections, have worked on resent games, such as Tom Clancy’s The Division, Far Cry 5 and Starlink. Speaking about the event , Senior Marketing Manager at Ubisoft, Max Everingham said ”Ubisoft Leamington and Ubisoft Reflections are delighted to be involved in the Interactive Futures event, showcasing the extraordinary talent in the games industry and with a focus on the energy and creativity of the local area. As an employer, we strongly believe in fully participating in, and contributing to, the local communities we live and work in.”

What’s there?

Visitors to the Interactive Futures event will be able to try out and get involved with the various showcased Games, including new releases from a range of companies and listen to a line-up of speakers, that will feature representatives from Playstation, Google, UKIE, Xbox, Special Effect, Jagex, Midoki.

Sessions are promised to appeal to both industry professionals and those looking to kick start their games career, that will cover topics including, Re-developing Game Narrative, Access to Finance in the Games Industry, Women in Games, Influencer Marketing, Accessibility in Games, Life as a Games Journalist, Getting Your Foot in the Door of a AAA Studio, The Future of Games Audio, and many more topics of interest.

Interactive Futures will take place at the Royal Spa Centre from 31st January till the 2nd February 2019. For further details or for Ticket information see the event website below.